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PROMAXBDA Silver 2014
Dubai · Riyadh KSA · Award-Winning Director

GEHAD
DIRECTOR

Gehad Abdel Nasser Film & Commercials Director · Promo Producer · Creative Director
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Featured Work
01
MBC Group

MBC RAMADAN
SONG 2026

TV Promo

A season-defining broadcast promo for MBC Group — crafted to carry the weight of Ramadan and the warmth of shared screens across the Arab world.

02
MBC · Netflix · Shahid

MBC NOW
SHAHID X NETFLIX

Multi-platform Promo

A unified brand promo spanning three of the region's biggest streaming and broadcast platforms — one visual language, three audiences.

03
NYX Cosmetics

NYX
FACE GLUE

Brand Commercial · AR

A beauty campaign with an edge — shot for the GCC market with controlled intensity and a visual grammar built around product inevitability.

04
Vaseline

VASELINE
VERIFIED

Brand Campaign · 7 Films

Skincare positioned as a cultural statement. Seven films validating consumer-created hacks through lab testing — made inevitable through art direction.

Film 01
01
Film 02
02
Film 03
03
Film 04
04
Film 05
05
Film 06
06
Film 07
07
As seen in press

Seven of the most popular grassroots hacks put through a structured validation process inside the brand's own labs — Cannes Lions awarded.

↗ Campaign Middle East · January 2026
Middle East 7 Films KSA · UAE Cannes Lions
05
Independent

OM 44
MUSIC VIDEO

Music Video

An independent music film where performance steps into a precisely choreographed frame — camera moves designed before the artist arrives on set.

Clients
MBC Group
Netflix
Shahid
Pepsi
Samsung
Vaseline
NYX
Garnier
Unilever
OSN
MBC Group
Netflix
Shahid
Pepsi
Samsung
Vaseline
NYX
Garnier
Unilever
OSN
About

AWARD
WINNING.

PROMAXBDA Silver 2014 Best News / Information Program Spot Global Excellence Award
"

Art direction is my hero — I don't dress a set, I build a world that makes the product inevitable.

Based in Dubai & Riyadh KSA. Born in Cairo, 1985. Graduate of the High Cinema Institute, Academy of Arts. Grandson of Ahmed Diaa El-Din — one of Egypt's pioneering film directors. Working across commercials, TV promos, music videos and cinematic brand content for the GCC's leading networks and brands.

NOW.
Get in touch

LET'S
MAKE
IT.

Phone / WhatsApp
+971 52 844 1277
Email
gehad.nasser@gmail.com
Based in
Dubai, UAE · Riyadh, KSA